Spotify is amplifying the sounds of Australian music on the world stage with a new initiative that showcases the global impact of Aussie artists. Through the release of a Global Impact Report, Spotify is shedding light on the success of Australian musicians internationally. The report not only highlights the achievements of Australian artists but also sparks a conversation about how the music industry can continue to support their momentum.
Marty Doyle, Editorial Lead for AUNZ, emphasized that Australia is producing some of the best music in the world, with export streams of Australian artists increasing by an impressive 37% in just four years. This growth is a testament to the talent and creativity of Australian musicians, demonstrating their ability to resonate with audiences worldwide.
The Global Impact Report, a first-of-its-kind account, unveils the latest edition of the Australian Music Global Impact List, showcasing how Australian music is making waves globally. While breaking into traditional markets like the U.K. and U.S. has been a benchmark for Australian artists, the report challenges the industry to explore new opportunities in emerging markets such as Brazil and the Philippines.
Key takeaways from the report include the significant growth in export streams for Australian artists, with dance music leading international popularity with over 1 billion streams in March 2025 alone. The report also highlights the top five international markets for Aussie music, with Brazil and the Philippines emerging as the fastest-growing markets.
Australian artists like Sia, Chase Atlantic, Tame Impala, and The Kid LAROI are recognized as export icons, garnering a substantial portion of their streams from international audiences. The report offers valuable insights into the global reach and impact of Australian music, showcasing the diverse talent that Australia has to offer.
As part of the initiative, Spotify is hosting Turn Up Aus: The Export Edition, a roadshow event in Melbourne and Sydney that brings together industry experts and global editorial talent to discuss the future of Australian music on the international stage. This event serves as a platform for industry professionals to connect, share insights, and celebrate the success of Australian artists.
Marty Doyle emphasized the importance of celebrating wins and grounding data in real stories and experiences, highlighting the need to recognize and support the achievements of Australian musicians. The event aims to inspire collaboration and innovation within the music industry, fostering a supportive environment for Australian artists to thrive on a global scale.
With the release of the Global Impact Report and the upcoming Turn Up Aus events, Spotify is shining a spotlight on Australian music and the talented artists who are making waves around the world. The initiative not only celebrates the success of Australian musicians but also paves the way for future growth and opportunities in the global music industry.